The importance of constant character evaluation. Whether as an entrepreneur or a working class person in pursuit of excellence, you are to package yourself like a product and your character is the real packaging.

Just like any product, the packaging has to be attractive, appealing and colorful, that is how you should be.

You can be intelligent and full of ideas, but you need to be pleasant, respectful and well mannered. Whatever you think you know there are others who know it and probably better too therefore pride and arrogance truly have no place in excellence.

They say you never truly know a person until they have tasted some measure of success. The truth of this saying is the undoing of the conceited, prideful and arrogant.

Your character will definitely affect your business either positively or negatively.

Keep improving, keep growing.

Dr Chimaobi Desmond Anyaso
Chairman Caades group