Lagos – Nigeria’s telecommunications operator, 9mobile, has officially rebranded to T2, in a move the company describes as the start of a “bold new chapter.”
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The unveiling took place on Friday at the Eko Convention Centre, Lagos, a year after LH Telecommunication Limited acquired a 95.5% majority stake in the network provider, taking over control from previous owners.
This marks the second rebrand in the company’s history, following its transition from Etisalat to 9mobile in 2017.
Speaking at the launch, Femi Banigbe, Chief Executive Officer of Emerging Markets Telecommunication Services Limited (EMTS), said the rebrand signifies more than a change of name or logo, but a renewed mission to meet the evolving demands of customers.
“This is not just a brand unveiling, it is the beginning of a bold new chapter in our history,” Banigbe said. “We are no longer who we were – we are becoming something greater, something more ambitious.”
Banigbe emphasized that technology is now deeply intertwined with business, culture, and human connection, with Nigerians seeking greater speed, access, and relevance.
“We see it in the rising tide of the youth, the boldness of our startups, the resilience of our SMEs, and the desires of our families to stay connected and entertained anytime, anywhere,” he said.
The EMTS boss noted that the brand is “proudly Nigerian” and inspired by the country’s spirit of resilience and tenacity.
Banigbe acknowledged that the company has faced challenges and setbacks in the past, but like Nigeria, it has consistently rebounded with renewed determination.
“In the face of overwhelming odds, we always come back stronger,” he said.
The rebrand to T2 is expected to usher in new strategies, innovations, and customer-focused services aimed at strengthening the company’s position in Nigeria’s competitive telecom market.
