In a strategic move to regain market share and cushion the impact of subscriber losses, MultiChoice Nigeria has slashed the price of its DStv decoder by 50 per cent—from ₦20,000 to ₦10,000.
The company made the announcement on Tuesday through a statement by its Chief Executive Officer, John Ugbe, who described the initiative as part of its new ‘We Got You’ campaign designed to reward loyal customers and deliver greater value.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” Ugbe said. “The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.”
Ugbe added that the platform is repositioning itself to emphasize daily value by promoting its variety of content, including movies, drama, children’s programming, and news. “This means more channels, more shows, and more reasons to tune in every day,” he said.
As part of the new offer, MultiChoice also announced a limited-time promotional deal that allows subscribers to enjoy a free upgrade to the next DStv package tier when they pay in full for their current plan between June 16 and July 31, 2025.
The move follows a challenging period for MultiChoice Nigeria, which lost 1.4 million subscribers between March 2023 and March 2025. The company’s repeated price hikes—first in April 2023, again in November 2023, and most recently in May 2024—have sparked widespread customer dissatisfaction.
According to MultiChoice, the price reduction and free upgrade are responses to the “noticeable economic impact on the everyday lives of Nigerians.”
